Zo denken consumenten over data en privacy

GDMA Global Privacy Monitor 2022

23 mei 2022 - 1 minuut
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De Global Privacy Monitor 2022, een in opdracht van GDMA (de koepelorganisatie van branchevereniging DDMA) uitgevoerd onderzoek onder ruim 20.000 respondenten uit 16 landen wereldwijd, laat zien dat consumenten zich meer bewust zijn van hun rechten over het delen van persoonsgegevens. Tegelijkertijd dalen de zorgen over privacy en ziet de meerderheid het delen van data als essentieel onderdeel van de huidige maatschappij. Consumentenvertrouwen en een relevant, gepersonaliseerd aanbod vormen daarbij wel belangrijke voorwaarden.

De volledige samenvatting van het onderzoek kan je lezen op de website van DDMA.

Bij Basedriver zien we ook dat er een toegenomen aandacht is voor data en data kwaliteit. Het is één van de grote trends waar marketeers mee te maken hebben: consumenten worden kritischer. Daarom hebben we een stappenplan ontwikkeld voor betrouwbare marketingdata. Succesvolle marketing begint tenslotte bij betrouwbare data.

 

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Over Basedriver

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Basedriver is een digitaal marketing platform waarin content, data en campagnes bij elkaar komen. We zorgen ervoor dat B2B en B2C bedrijven hun content aan de juiste klant aanbieden door middel van persoonlijke nieuwsbrieven en e-mail marketing campagnes.

Basedriver staat voor:

  • Een eenvoudige user interface met geautomatiseerde business ruling die zorgt dat marketeers zelfstandig kunnen werken met content, campagnes en data;
  • Kwalitatieve marketing data door automatisch bounce management, actieve checks op datakwaliteit en koppelingen met meer dan 2.000 apps en sites;
  • Een persoonlijke contact- en content planning die het mogelijk maakt om automatisch de juiste content aan de juiste ontvanger aan te bieden.

Met Basedriver vergroot je je marketing database, verstuur je relevantere campagnes, haal je meer rendement uit content én genereer je meer klanten.

 

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