Publisher Hearst Media the Netherlands starts Marketing Automation via Basedriver
And again a publisher opts for Basedriver. With Hearst Magazines, the editors and marketers of 26 magazines will send e-mail campaigns via Basedriver. Hearst is the publisher of well-known titles such as Cosmopolitan, Men’s Health, Esquire and Quote. After F&L Media, New Skool Media, Zeilen Media, Vip Media and Emerce, Hearst is the sixth publisher to use Basedriver for marketing automation, which shows that Basedriver works particularly well for subscription companies with multiple titles.
Basedriver is marketing automation software for companies with subscriptions and multiple brands. With Selectriver, complex selections are made automatically, allowing marketers and editors to create and send their own campaigns. With the help of machine learning, it is possible to approach customers at the right time and predict whether they are interested in additional sales or want to cancel them. In addition to the aforementioned publishers, the clients also include the Charity Lotteries, SNS Bank, Skala.nl and KPN.
Do you want more information about e-mail marketing campaigns?
E-mail marketing is an essential part of the marketing mix for subscriptions. Basedriver is email marketing software specifically designed for this challenge. For example for automatically approaching unsubscribers, sending personal newsletters or automating campaigns. We make sure that you generate more visitors from e-mail marketing and that you can recognize those visitors on the website.
Would you like to know more about e-mail marketing with Basedriver? Please contact us for a personal demonstration.
This post is also available in: Nederlands (Dutch)