Verfijnen van een selectie in een contactmoment
Bij het aanmaken van een contactmoment kan je gebruik maken van voorselecties. Dit zijn snelle selecties die vooraf gedefinieerd zijn voor jouw organisatie. Het is mogelijk om de selectie voor ieder contactmoment verder te verfijnen. Dit noemen we regels voor verzending . Je kunt deze vinden in het contactmoment in het bijbehorende tabblad.
De velden waarop geselecteerd kan worden zijn afhankelijk van jouw organisatie, de volgende typen zijn mogelijk:
Persoonsgegevens zoals NAW en geslacht;
Abonnementsgegevens zoals ingangsdatum, einddatum, frequentie en betaalwijze;
Merkgegevens zoals interesses en herkomst;
Productgegevens zoals categorie en besteldatum;
Gedrag zoals het wel of niet openen van e-mails;
Inzichten zoals kans op upsell of churn.
Bij het ‘wel versturen naar’ creëer je de voorwaarden die nodig zijn om dit contactmoment te ontvangen. Bij ‘niet versturen naar’ sluit je iedereen uit die dit contactmoment niet moeten ontvangen.
Na aanpassen van de selectie wordt aan de linkerzijde de grootte van de actuele selectie getoond.
Bekijk de trainingsvideo over het maken van een selectie
In deze video leggen we uit hoe je een selectie kunt maken in Basedriver en hoe je die selectie verder kunt verfijnen.
VIDEO
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Heeft bovenstaande niet geholpen, dan staat ons support team voor je klaar.
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Over Basedriver
Basedriver is een digitaal marketing platform waarin content, data en campagnes bij elkaar komen. We zorgen ervoor dat B2B en B2C bedrijven hun content aan de juiste klant aanbieden door middel van persoonlijke nieuwsbrieven en e-mail marketing campagnes.
Basedriver staat voor:
Een eenvoudige user interface met geautomatiseerde business ruling die zorgt dat marketeers zelfstandig kunnen werken met content, campagnes en data ;
Kwalitatieve marketing data door automatisch bounce management, actieve checks op datakwaliteit en koppelingen met meer dan 2.000 apps en sites;
Een persoonlijke contact- en content planning die het mogelijk maakt om automatisch de juiste content aan de juiste ontvanger aan te bieden.
Met Basedriver vergroot je je marketing database , verstuur je relevantere campagnes, haal je meer rendement uit content én genereer je meer klanten.
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